How Positli Works
Seven steps that take you from first connecting your brand to a live strategy you actually use — and a continuous improvement loop guided by Vale every step of the way. Steps 1–4 are free.
Step 1: Connect — Set up your brand profile
Start by creating your account and completing your brand profile — your business context, market, goals, and what success looks like. This is what makes every AI response, strategy section, and Vale conversation specific to your situation. Connect takes minutes and unlocks everything that follows.
Step 2: Assess — Complete your Brand Assessment
The Brand Assessment walks you through a series of guided questions covering positioning clarity, messaging strength, audience alignment, competitive differentiation, and growth readiness. Each question includes context, examples, and optional guidance. Complete at your own pace — your progress is saved automatically.
Step 3: Audit — Run your first Brand Audit
Your first Brand Audit evaluates how your brand shows up to the world — your website, your public messaging, and your visible positioning. Positli returns a scored analysis with severity ranked findings and specific, actionable recommendations. The Website Audit is one of the fastest ways to identify where perception and reality are misaligned.
Step 4: Review — Get your full strategic diagnosis
After your Assessment and Audit, Positli synthesizes your results into a complete Strategic Diagnosis — your Brand Health Score, category breakdown, SWOT snapshot, and prioritized recommendations ranked by strategic impact. Vale reviews your full profile before generating insights, so everything is earned, not templated.
Step 5: Build — Construct your complete brand strategy
The Strategy Builder covers your complete brand strategy across 7 strategic groups — from Core Positioning and Audience Architecture to Messaging System, Competitive Differentiation, and Brand Voice. Each section is AI guided, grounded in your Brand Knowledge, and approved by you. As sections are approved, Vale's responses, your content, and your recommendations all get sharper.
Step 6: Playbook — Activate your Brand Strategy Playbook
Once your strategy is built, your Brand Strategy Playbook becomes live. Vale draws from every approved section in every conversation — recommendations are anchored to your positioning, content is grounded in your voice, and every insight is contextualised by your Brand Knowledge. Step 6 is where strategy stops being a document and becomes the intelligence layer your brand operates from.
Step 7: Improve — Track, measure, and evolve your brand
Brand improvement is not a one-time event. In Step 7, you use Recommendations (ranked by priority and source) to act on the most important gaps, repeat Brand Audits to measure progress, and track how your Brand Health Score changes over time. Your brand intelligence grows as your business grows — not just when you run the first assessment.
Frequently asked questions
Clear answers to common questions about the platform.